The internet evolves incredibly quickly as new sites and technology are developed. It is a completely different place from what it was ten years ago and about one thing remains true: we still use Google to search for everything. Social media has only started to appear in the last seven years or so (that makes me feel old…) and we are forever seeing new sites popping – there were over 200 million new top level domains registered last year alone.
The problem is that a site won’t always be cool forever if it isn’t essential. Search firms really need to just give up and realize that they don’t stand a chance against Google because for 99.9% of the people I know the search engine is Google and Google is the search engine. Nobody uses anything else. Google will probably just continue to be there whilst the internet is around. But what of Facebook and Twitter?
I’ve seen a significant shift recently in what my friends use. Sixth months ago a couple of my friends had used Twitter to follow a few people that they had seen on YouTube. As of the last couple of days almost half the people I know have it and are using it more than Facebook. I over heard somebody (that I don’t know) saying this morning that he ‘had spent all of last night on Twitter because it was so much better than Facebook because it ain’t* as full of crap’. It is a shift that started a couple of weeks ago and it has suddenly just swapped over.
Perhaps the main reason is that Facebook is aging. The people at Facebook at aging and the way people use it is changing. This happens with all sites – people want to use them in a way that is not offered by the site and so the site gradually starts to die. I am not suggesting that Facebook will die, but I think that it is perfectly possible that it might.
*He means isn’t.