YouTube has loads of rubbish on it and I have now found something worse than cat videos: unboxing videos. If you search for ‘unboxing’ on YouTube the first few results have over 20,000,000 views between them. I don’t get why. We’ll look at the video above. All I can gather is that this guy has gone and bought a limited edition of Modern Warfare 2* and he is going to film himself taking it out of the box. Excellent. So he takes it out of the box. He shows us that there are some discs in the box and how they are really cool. For god’s sake, he is opening a box and taking stuff out of it.
But apparently this works. People get a kick out of watching other people take stuff out of boxes. I don’t think that I will ever, ever understand it. I guess it makes sense if it is something expensive and incredible like a Mac Pro and you might want to be able to prove you’ve got one, but surely it is more logical to do a review video and not a video that probably runs a bit like the following:
“So, I’ve got the box”
“I’m gonna take it out the box and show it to you guys”
“Man, there’s some strong tape on this”
“You’ll need scissors or a knife for this part. Make sure you don’t cut yourself”
“So I’ve got the box open”
“There’s a load of packaging in this. We’ll keep that for later.”
“So you’re just going to slide off the first layer of polystyrene”
“Be careful not to damage it because this is so cool and I need to collect everything I get from Apple”
“I bought this off of Amazon.com by the way guys”
“And now we get to the actual computer”
“You’ve gotta slide this thing out real careful”
“If you aren’t all muscular like me you’re gonna need some assistance”
“Its wrapped in plastic to keep it safe. Make sure you don’t tear it too badly”
“And now I’m going to take out the computer”
“OMFG! Its scratched”
“I’m kidding. This is Apple. Apple doesn’t scratch stuff”
“Got the computer on my desk”
“Plugging in the power”
“Now I’m going to plug in the screen”
“I’m going in for the first boot”
“This is frickin’ awesome.”
Or at least that is what I can gather. If you are one of the weird people that makes/watches these videos could you please explain why in the comments.
*Note at this point I should point out at this stage I’m not a gamer.
