Google, you wonderful people. You’ve gone and announced another social media platform. Another. Google+ could be your big make or break. If you get this right, you’ve won. If you get this wrong, we’ll just throw it into the same bin as we threw Buzz and Wave in. The reason you could get this so right is because you’ve realized that the real world isn’t about sharing that you’re having a coffee or that you’ve just read a blog post on Congestion in New York or that you’ve watched a YouTube video of cat, well, being a cat.
You’ve realized that the real world is about people, and how they interact. People want to be people. Make a service personal, and you get closer to the people, and make a service that is the edge of our minds, you can’t get any closer.
Oh Google, please, please get this one right.